Opened on September 21st 2019, to mark the MSGM 10th anniversary, the Milan Flagship Store renovates both the concept and the design.
The architectural project starts from the improvement of the existing location and the conservation of some of the distinctive features of the building's previous use when it was a bank.
The existing cement walls, the old hand rail, the beautiful wall in Lombard wood and the slabs of stone on the floor are joined by materials that are more akin to MSGM's modern approach, such as highly polished and chromed steel, plastics that have been personalised with phrases with a strong communication impact, LEDs, monitors, and coloured glass.
The project designed by Massimo Giorgetti in collaboration with the Milan architects ML, has also involved the Dutch designer Sabine Marcelis, one of the most famous names in international design. This is a distinguishing mark, a unique feature that Massimo Giorgetti has chosen for the Milan store, in part as a tribute to the city.
Today, MSGM collections are available at over 600 multibrand stores, department stores and e-commerce platforms worldwide, and at flagship stores and shop in shops in the main international fashion hubs, including Milan, London, Tokyo, Shanghai, Seoul.